A new movement studio in Prague asked us to create a visual identity that would stand out and carry meaning, so we developed Otelo: a name that feels like a companion, a person, and a place all at once. The tagline “O tělo jde!” (“It’s about the body” or “Body matters”) sets the tone — this isn’t a glossy, performative studio, but a space that takes care of you so you can take care of yourself. The tilted O in the logo carries this idea literally, a lean, a rest, a body supported.

Both the interior and the brand are built around colour, minimal but not timid. The identity is completed by illustrations of objects and moments you would actually encounter at the studio or up on its rooftop. For Otelo, we also designed and built a website that reflects the brand and stays manageable, made so the client can run it themselves.